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Saturday, September 14, 2013

Here's Something for Everyone

After receiving my 200th press release including the phrase something for everyone...


This Santa Barbara gem offers something for everyone with unique spa treatments,
delicious California-inspired bites, Afternoon Tea and authentic delights throughout

...I felt compelled to put on my crotchety school-marm bonnet with a bee in it and take to writing a stinging and long-overdue blog post about this hackneyed expression.

If you are a regular reader of travel writing, both in the form of journalism and public relations, your mind will simply be boggled by how just many destinations have something for everyone.

For example,

Turkey: Something for everyone   

Headline from the May 3 edition of  www.breakingtravelnews.com

According to the Travel Channel's Traveling Type blog, "whether you’re enjoying the bright lights of the big city or taking a family adventure to the city limits, Las Vegas has something for everyone."


Visit Baltimore says the city is "a multicultural, family friendly, pet friendly and gay travel friendly destination that offers something for everyone!"  

Of course, Visit Baltimore's mission is to make hyperbolic remarks about the city. The organization is not rare among destination marketing organizations in using this nondescript description, complete with exclamation point!

"Scottsdale offers something for everyone," according to the Fifty-Plus Advocate.

"Orlando, Florida Has Something For Everyone," announces PremierTravelResorts.com. 

Elsewhere in Florida, the traveldudes reported on July 4, 2012 that "Fort Lauderdale offers something for everyone from nature lovers, to shopaholics to beach and sea lovers."

Coney Island Beach
The July 17 edition of Ideas That Spark reports that the following "five sandy locations--offer something for everyone." Apparently, Cocoa Beach, Virginia Beach, Myrtle Beach, Coney Island Beach and Old Silver Beach in Mississippi all share this amazing attribute. 

Next, we head north of the border. Have Baggage Will Travel headlines her April 17, 2012 blog post:  Visiting Montreal--Something for Everyone! But then, she cleverly outwits other users of the woebegone expression by noting, "While globetrotting, I’ve heard countless cities described as having something for everyone – which I’ve often found inaccurate. I’m happy to report that Montreal can check off the “something for everyone” box. Aside from the travesty of using something for everyone twice within the lead paragraph, she then offers up proof in pudding form. You can eat poutine and have breakfast in a sugar shack (not necessarily at the same time) in Montreal. Well, I guess that does take care of everyone.

Still, Travel Weekly, the bible of travel industry trade magazines, seems to concur with HBWT.
One result of my Google search of "something for everyone": 

Montreal: Something for everyone - Travel Weekly 


I really could go on and on and on. I will continue
to add examples as they inevitably come to my
e-mailbox. Feel free to contribute your examples as well.

In the meantime, I would advise all would-be travel auteurs to use the 
phrase in one context only. Follow the lead of the Family Vacation Critic
In discussing multi-generational travel, she recommends:

Plan Something for Everyone 
Whatever time of year you're traveling, make sure you have plenty of different activities from which to choose, as well as ones with varying degrees of "difficulty." And don't expect everyone to participate in every activity.

Brava, Family Vacation Critic! Good advice and kudos on the use of something for everyone.

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